Discover the story behind our Agency and the team you will be working with.

We are Fuel.LAB®

Fuel.LAB® is The Full-Service Digital Performance & Technology Marketing Agency founded by Pietro Mingotti in 2014. The Agency’s goal is to bring digital business projects to success, leveraging decades of expertise and know-how in the world of Web Marketing.


We are experts in Technical and Strategic Marketing projects for several medium and large-sized companies involving different disciplines of digital performance marketing, such as SEO and SEA on both Google network (our specialty) and other search engines and advertising formats.

We develop the digital image, websites, and landing pages for our clients. The central part that holds all disciplines together is Data Science, Digital Intelligence, and CRO. Our bread and butter.

Fuel.LAB® is a Google Partner Agency composed of certified experts on the Google Marketing Platform. We create custom configurations via proprietary DataLayer to track all the information you care about.

Our Team

Fuel.LAB® works only with top professionals to carry out its projects. Therefore, we work with international contractors, which can change from project to project.

Some Partners

Dinghi Studio is an UX and CRO agency ran by great minds with incredibile talents.

ADE Agency is our Amazon Ads management partner, consisting of two high-level experts specializing in Amazon SEO.

Roberto Di Marco, senior web developer specializing in creating custom plugins and themes for WordPress in Fuel.LAB® projects.
Based in Berlin, SocialByShay is the Social Media Management and Social Media Advertising partner for Fuel.LAB® projects.

Vicenza’s HQ Team

Ritratto di Pietro Mingotti

Pietro Mingotti

Pietro Mingotti is an expert in Search Engine Marketing and Data Science and acts as the Project Designer for all our projects.

CEO, Head of Digital


Daniele Fanchin

Daniele Fanchin is the agency’s finance manager, as well as our experienced sales manager.



Ivana Trajkovic

SEO Specialist, Developer


Alessandro Brotto

Social Media Specialist


Nicolò Gelai

Graphic Designer


… and many other collaborators, in over 4 countries.

Certified Professionals and Google Partners

Some of our certifications in the areas of Technical Specialty:
Contact us with this form, or request a 30 minute meeting.
We go straight to the point so no social networking for us, thank you.
  • O.S.E. projects driven by ROI
  • Verified Reviews and Endorsements
  • € 27M+ Customer Revenue Generated