Behavioural Analysis & UX
Visually monitor what is happening on your website and improve your UX.
USER BEHAVIOR ANALYTICS WITH MICROSOFT CLARITY
Record the sessions on your website. Get the full UX picture. All the time.
No one can read your users’ minds. Reasoned assumptions and best practices can help us create online experiences that have a high chance of materializing into success, but they are very limited. That’s why User Behavior Analytics is so important.
We use different technologies that we tailor depending on our clients’ local privacy regulations. In Europe, we use Microsoft™ Clarity, a fully GDPR-compliant tool (when used correctly).
More info: legalweb.io
Discover what they're doing right
Do you think your competitor beats you on one or two queries? Find out how many keywords it is in first position for, above who ranks, what measures have made them grow and what strategies have worked best.
Discover their weaknesses
As well as their advantages, you will also be able to spot their fragilities, mistakes made, and areas that are not optimized. This gives you a strong competitive advantage on a technical level.
Get new winning strategy ideas
Studying the strategy of multiple competitors is an excellent idea for beta testing without investment. In fact, we can analyze their different strategies and what impact they have had over time, therefore a priori discarding what has not brought any benefit in the pursuit of a given objective.
Get historical information
We will have visibility into paid traffic and branded traffic spend, as well as some of their ppc strategies. And then, we will have the two-year history of their organic performance, in conjunction with the various Google Core Updates.
Get insight on your Search Market Share
We create Rank Tracking projects, grouping keywords and search terms into silos; then, we use these silos to monitor the performance of your website compared to that of your competitors, determining your Search Share Market with aHrefs.
Track your rankings
Rank Tracking projects also allow us to monitor your rise in the SERP for the search terms for which you want to excel, creating the right visibility on the results of your SEO efforts.
USER BEHAVIOR ANALYSIS, UX AND CRO
User Experience and User Behavior analysis are an integral part of our preliminary CRO operations.
With this data, we will propose the proper solutions to optimize your Conversion Rate and significantly improve how your clients engage with your website.
Discover the services: Conversion Rate Optimization