Google Analytics 4 Custom Tracking

Professional setup of Google Analytics 4 


Most users believe that Google Analytics 4 is less powerful than Universal Analytics, but this is not the case.

Whereas Universal Analytics was almost ready to use “out of the box” with dozens of automated reports, GA4 is an extremely versatile modular black box that requires an expert’s configuration..

Custom Data Model.
And you’re in charge.

Although a real Universal Analytics setup required expert input, even in its “out of the box” version, Google Analytics 3 provided detailed and usable reports from its first use. This was thanks to a robust and static measurement protocol based on cookies, IP collection, and PageViews hits.

Google Analytics 4, on the other hand, has a data model based entirely on events sent from your website, and “out of the box,” it cannot offer much information because the information depends entirely on your choices.

What do you want to track? What events are really important on your website? How do you want to model the conversion funnel? 

Google Analytics 4, together with Consent Mode and Enhanced Conversions, can give you all the analytics power of Google services in a way that is compliant with privacy laws and cookie-less experience-proof.

From our R&D: Google Consent Mode v2: How To Activate

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Although GA4 is the tool of choice for Web Analytics tracking, our data collection and analysis work does not stop there. We use Microsoft Clarity data to examine behavior and user experience with real and visual data such as heat maps, click maps, viewport recordings, and more.

Visit: Microsoft Clarity

We also conduct User Behavior Analytics, Conversion Tracking, and Data Storytelling services.

Learn more:




We do an in-depth analysis of your website and any pre-existing subdomains and installations of Google Analytics.

Measurement Plan

We map all website interactions you want to track for truly tailored integration.


You won’t need to write a line of code, or lift a finger. We do it all, tailored to your website.


Take advantage of Fuel.LAB® Coaching sessions and achieve full autonomy in using Google Analytics.

Google Analytics Google Analytics extended into any platform using Fuel.LAB®‘s DataLayer.

From custom tracking on private e-commerce to tracking on systems such as Shopify, Woocommerce, Magento, and many others, to tracking designed for Corporate and Enterprise websites.

At Fuel.LAB®,  we are certified Google Analytics experts. We configure more than 100 custom installations annually and have been involved in R&D for over 10 years.

To learn more:

Research Blog:

Tutorials & Documentation: Fuel.LAB Blog

Podcast: Spotify or Apple Podcast

Consent Mode, Enhanced Conversions & Server Side Tracking.

Fuel.LAB® ensures accurate configuration that appropriately leverages Consent Mode and Enhanced Conversions, both critical for compliance with privacy regulations, Google’s machine learning, and AI. You’ll have eyes everywhere and never miss any information.

Afterward, you can switch to entirely 1st party data with Fuel LAB’s Server Side Tracking for foolproof GDPR alignment.