Google Analytics 4 Custom Tracking
Professional setup of Google Analytics 4
GOOGLE ANALYTICS 4: FREE, FLEXIBLE, POTENT.
Whereas Universal Analytics was almost ready to use “out of the box” with dozens of automated reports, GA4 is an extremely versatile modular black box that requires an expert’s configuration..
Custom Data Model.
And you’re in charge.
Although a real Universal Analytics setup required expert input, even in its “out of the box” version, Google Analytics 3 provided detailed and usable reports from its first use. This was thanks to a robust and static measurement protocol based on cookies, IP collection, and PageViews hits.
Google Analytics 4, on the other hand, has a data model based entirely on events sent from your website, and “out of the box,” it cannot offer much information because the information depends entirely on your choices.
What do you want to track? What events are really important on your website? How do you want to model the conversion funnel?
Google Analytics 4, together with Consent Mode and Enhanced Conversions, can give you all the analytics power of Google services in a way that is compliant with privacy laws and cookie-less experience-proof.
From our R&D: Google Consent Mode v2: How To Activate
Truly Personalized Analytics
It all starts with an assessment and the creation of a good measurement plan. Since GA4 tracks basic information after installation, we need to map and enrich the reports with the information you choose.
More Compliance, less Cookies
The cookie is a highly dated technology. Moreover, support for third-party cookies officially ends in 2024. That’s why GA4 is designed to work even without third-party cookies, and with the additional features of Consent Mode and Enhanced Conversion with proprietary Hashing, you are also GDPR compliant in responsible use of the sysitem.
Artificial Intelligence at your service
Where Google is unable to differentiate between returning and new users and where it cannot create audience cohorts based on the data it receives, it is able to fill the gap with modeled data with more than 90 percent accuracy.
And then it is able to create predictive audience cohorts, which you can use for your remarketing.
DataLayer made in Fuel LAB
The DataLayer is a web object that is printed in the browser’s DOM via javascript, when certain conditions are reached. It’s like a clipboard sheet that the browser keeps aside, where it writes down important information that happens dynamically, to send it via Google Tag Manager to Google Analytics. And Fuel.LAB® makes your DataLayer, on demand, and on any platform.
Multiplatform Ecommerce Tracking
We configure your E-commerce Tracking on any e-commerce website, whether it’s shopping platforms, such as Shopify, Woocommerce, and Magento, or when it’s websites built in React, Angular, and more.
Lead Generation Tracking
Find out which forms generate your leads and learn their funnel. How many users start to fill out but don’t complete it? Which pages ferry the most leads, and which ones risk losing you? What gated content attracts the most users? These and many other questions are answered with Lead Generation Tracking on GA4.
GOOGLE ANALYTICS IS NOT THE ONLY TOOL.
Although GA4 is the tool of choice for Web Analytics tracking, our data collection and analysis work does not stop there. We use Microsoft Clarity data to examine behavior and user experience with real and visual data such as heat maps, click maps, viewport recordings, and more.
Visit: Microsoft Clarity
We also conduct User Behavior Analytics, Conversion Tracking, and Data Storytelling services.
Learn more:
Our
Workflow
Assessment
We do an in-depth analysis of your website and any pre-existing subdomains and installations of Google Analytics.
Measurement Plan
We map all website interactions you want to track for truly tailored integration.
DataLayer
You won’t need to write a line of code, or lift a finger. We do it all, tailored to your website.
Training
Take advantage of Fuel.LAB® Coaching sessions and achieve full autonomy in using Google Analytics.
Google Analytics Google Analytics extended into any platform using Fuel.LAB®‘s DataLayer.
From custom tracking on private e-commerce to tracking on systems such as Shopify, Woocommerce, Magento, and many others, to tracking designed for Corporate and Enterprise websites.
At Fuel.LAB®, we are certified Google Analytics experts. We configure more than 100 custom installations annually and have been involved in R&D for over 10 years.
To learn more:
Research Blog: www.pietromingotti.com
Tutorials & Documentation: Fuel.LAB Blog
Podcast: Spotify or Apple Podcast
Consent Mode, Enhanced Conversions & Server Side Tracking.
Fuel.LAB® ensures accurate configuration that appropriately leverages Consent Mode and Enhanced Conversions, both critical for compliance with privacy regulations, Google’s machine learning, and AI. You’ll have eyes everywhere and never miss any information.
Afterward, you can switch to entirely 1st party data with Fuel LAB’s Server Side Tracking for foolproof GDPR alignment.