GA4 Transition
{ Universal Analytics to GA4 transition }
Google Analytics 4 is Google’s new web + app data analysis platform, and it obligatorily replaces Universal Analytics starting from 1 July 2023.
Transitioning to Google Analytics 4
Custom configuration with optional Server Side Tracking
Google Analytics 4 is a completely different Web + App data collection and analysis platform from Universal Analytics (UA) in terms of interface and functionality; Google Analytics 4 has in fact a completely different data model, no longer based on hits, but on events.
That’s why the transition from UA to GA4 is so complex for the average analytics enthusiast.
Differences between Google Analytics 4 (GA4) and Universal Analytics (UA)
To fully understand why you can’t simply switch between versions of Google Analytics , you need to understand the main differences between these two products, which are literally different softwares , not just two different versions of the same service.
UA vs GA4
Here’s a breakdown of the main differences
We recommend to deepen your read on the detailed documentation .
GA4
- Events based Data Model
- Great versatility (each event contains customizable parameters)
- Free connection to BigQuery
- Requires cautious manual implementation
- Ability to create Custom Metrics and Dimensions
- Huge amount of precompiled reports
- Views and Filters
UA
- Hits based Data Model
- Complex filters and versatile views
- Segments
- Huge amount of precompiled reports
- Ability to create Custom Metrics and Dimensions
- Artificial Intelligence driven Insights
- Web+App measurement
… and many more. Consult the Documentation or request a customized configuration.
Check the calendar for availability for a first meeting.
How does the GA4 Transition process work?
First we will audit your web properties together, understanding what your goals and tracking needs are; you can always arrange a free call for this step. Next, we will create a measurement plan, and we will take care of creating all the Tag Management necessary to pass all the data you need in GA4.
And you can also try our Google Data Studio LAB, offering reports tailored to your needs, for an even easier data visualization.
Assessment
We’ll analyze the current status and your needs with a first free call, in order to outline the entire measurement plan.
Measurement plan
Configuration
Much of the work will take place on the Data Layer push side, where we will provide the information we want to track, and on the Google Tag Manager side for their reading and forwarding to GA4.
Optimization
Learning
Once the tracking ecosystem is ready, you can try out Fuel LAB Coaching , and become fully autonomous in maintaining GA4, as your site or app grows.