Technical SEO
Everything the user does not see but the search engine observes.
WHAT IS TECHNICAL SEO
Technical SEO is a discipline that involves a range of strategies and tactics to optimize content and online properties. This allows crawlers to understand the content better. It requires careful code maintenance and scrupulous best practices, giving content an essential advantage, especially in the case of search intent and queries with high competition.
Technical SEO.
See all, understand better.
The crawler is smart, but it doesn’t have a crystal ball. For content to have a full chance of being competitive and well-indexed, the bot must understand every single aspect of it. Often, this makes the difference in indexing and ranking between your content and that of a competitor.
Source: Google Developers Guidelines
Property Architecture
Good architecture promotes usability and navigation, making the site accessible to both users and search engines. Key elements include a clear hierarchy of pages, intuitive navigation, and a structure that facilitates semantic and logical indexing by search engines.
Logical HTML Flow
The logical flow of HTML refers to the organization of HTML code consistently and semantically. The use of HTML tags in the correct order is critical to making the aspects of the content covered by the page understood by the search engine.
Schema Markup
Schema Markup is a set of codes that helps search engines better understand your site content. Using a specific markup, such as schema.org, search results can be enriched with detailed information, improving visibility and user interaction with content.
URL Structure
URL structure is the arrangement and hierarchy of pages within a site. A well-optimized URL structure is clear, reflects the content hierarchy, and includes relevant keywords. This contributes to a better understanding of the site by search engines.
Compliance with Guidelines
Compliance with search engine guidelines is critical. This includes adhering to best practices and recommendations provided by them to ensure proper indexing and more favorable ranking in search results.
Indexability
Indexability refers to the ability of search engines to explore and index the content of a site. Elements such as the robots.txt file and meta robots directives influernce search engine access to site pages.
Canonization
Canonization handles duplicate versions of a web page. Using the canonical tag, it is possible to indicate which version of a page is considered the authoritative one, helping to avoid duplicate content problems.
Logica dei Link Interni
Internal link logic refers to the structure of the links within a site. Linking pages in a consistent and relevant manner facilitates user navigation and efficiently transfers page authority between different sections of the site.
Link Equity
Link equity represents the value and authority passed through links. Optimizing its flow through the site helps improve visibility in searches. Quality links, well-formulated anchors, and link attribute management are crucial to maximizing link equity.
TECHNICAL SEO AUDIT
Fuel.LAB®conducts in-depth technical SEO* audits of the web property structure to identify all vulnerabilities, opportunities, and errors invisible to the human eye but prioritized by the bot responsible for collecting indexing signals.
*Each SEO audit checks over 73 Technical SEO parameters.
VALUE OF TECHNICAL SEO
Technical SEO in action.
Through Semantic Optimization, Technical SEO of the product page (mainly involving a rich linking structure, best practices for link titles, and appropriate policies on header tags and meta tags), and Schema Markup, the product pages of this Ecommerce achieved the following results.
Customer Success Story
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↗ 845%
Increase in organic impressions
↗ 4143%
Increase in Traffic to Product Pages