Discover our agency’s story and meet the team you’ll work with—people, methods, and measurable results.
About Us
Fuel.LAB® is a full-service Technology Marketing and Digital Performance Marketing agency founded by Pietro Mingotti in 2014. We help brands grow with data-driven strategies, combining senior Web Marketing, development, and analytics expertise.
WHAT Fuel.LAB® DOES
We design and run Technical and Strategic Marketing programs for mid-market and enterprise companies, integrating performance disciplines like SEO and SEA across Google (our specialty) and other search engines and ad formats.
We build brand identities, websites, and landing pages. The backbone is Data Science: digital intelligence, advanced measurement, and CRO to convert traffic into measurable outcomes.
Fuel.LAB® is a Google Partner with certified experts on the Google Marketing Platform. We implement custom setups with a proprietary DataLayer to capture every metric that matters to your business.
Key Services by Fuel LAB®
- AI Marketing Optimization
- We optimize content and strategies to maximize visibility and citation probability in artificial intelligence systems and Large Language Models, expanding brand impact and reach.
- Search Engine Optimization
- We optimize websites to rank at the top of Google and other search engines, increasing organic traffic and brand visibility.
- Conversion Rate Optimization
- We enhance your site’s ability to convert visitors into customers by optimizing every step of the user journey.
- Digital Advertising
- We create high-performance ad campaigns on Google Ads and other platforms to maximize conversions.
- Search Engine Marketing
- We combine SEO and SEA in an integrated strategy to maximize online presence and return on investment.
- Digital Analytics & Business Intelligence
- We analyze data and user behavior to make decisions backed by concrete, measurable insights.
- Digital Business Strategies
- We design complete digital strategies to support the growth and transformation of your business.
- SEM Technology Research & Development
- We experiment with and develop innovative solutions to continually improve marketing performance.
Our Team
Fuel.LAB® works with top industry professionals to deliver high-level digital projects. We rely on international contractors carefully selected according to the specific needs of each project.
Selected Partners
ADE Agency is our partner for managing Amazon advertising campaigns and marketplace SEO optimization. A team of two high-profile specialists focused exclusively on maximizing performance on Amazon.
Roberto Di Marco is a senior web developer specializing in the creation of custom WordPress plugins and themes for FuelLAB projects.
Based in Frankfurt, Dinghy Studio is our partner for designing outstanding user experiences (UX).
Il Team di Vicenza
Pietro Mingotti
Pietro Mingotti is an expert in Search Engine Marketing and Data Science, and the Project Designer for the projects we manage.
CEO, Head of Digital
Daniele Fanchin
Daniele Fanchin is the agency’s financial and commercial manager, as well as an experienced sales manager.
President
Our Specialists
We work with a global team of the best professionals we’ve met in the MarTech industry. We prefer working this way, and assemble the perfect team for each project and budget, rather than relying on employees.
… and many other collaborators, in over 4 countries
Certified Google Partner Professionals
Contact us via the form on this page or request a 30-minute meeting.
No social networks for us, thank you.
- ROI Driven Digital Marketing Project
- Verified Reviews and Endorsements
- Over € 24M of Client Revenue generated
