SEO Analytics & Business Intelligence
Reliable data to measure ROI, growth, and search share: GA4/Looker Studio dashboards, custom tracking, and competitor crawls to benchmark your performance against the market.
ANALDETAILED SEO ANALYSIS WITH A PRIVATE CRAWLER
End-to-end visibility into strategy and performance: full-site crawling with a proprietary crawler, log analysis, per-page metrics, queries that drive traffic, traffic value, and rankings. We run the same crawl on your site or on competitors to map opportunities and weaknesses. Sound decisions and roadmaps come from data, not guesses.
Tactical SEO Intelligence.
See what they see.
Tactical SEO intelligence uses private crawlers and SERP analysis to turn data into action.
We map information architecture, content, backlink profiles, Core Web Vitals, and schema.org to learn who owns the SERP and why.
We run competitor crawls, log analysis, and content/link gap studies to build a SEO roadmap that grows SERP share and ROI.
Real Information
Data holds the answers, but it’s scattered across tools; free platforms (e.g., Google Search Console) apply thresholds, sampling, and aggregation. With Fuel LAB you rely on precision measurements and integrations (crawler, logs, GA4/Looker Studio, rank tracking) to get actionable answers.
Performance Analysis
We build custom SEO reporting to accurately measure the real impact of organic channels on your KPIs. This work requires a robust and efficient MarTech implementation.
Real Time Reporting
Reporting from free Google, Bing, and Yahoo tools isn’t real-time. Fuel LAB builds Looker Studio reporting with Supermetrics™ connectors that refresh via API in real time, on demand.
This way you can analyze what’s actually happening—no compromises.
Competitors Crawl
Deploying a private crawler on competitors’ sites is a common practice and, when done in line with robots.txt, rate limits, and terms of use, lawful. Knowing where not to compete—and where to exploit blind spots—is critical.
We analyze strategy, results, and strengths/weaknesses to build a roadmap that focuses resources on high-impact, winnable objectives while avoiding low-ROI efforts.
Rank Tracking
Once we identify the truly strategic queries and the ones where you want to outperform competitors, we launch Rank Tracking programs.
You’ll monitor your Search Market Share, your and competitors’ keyword rankings, and the growth of your Share of Voice.
Find Technical Issues
In today’s competitive organic search market, ongoing maintenance of your web properties is essential.
With an in-depth private crawl, we identify every technical and strategic issue on the site and deliver a prioritized roadmap to fix them fast.
SEO Analytics & Business Intelligence for your MarTech stack
Free tools in your marketing platforms are a good starting point, but they aren’t enough to control the real fuel of your strategy: data and insights. For control and scale, you need a robust, interoperable MarTech stack.
Here are some of the tools we use at Fuel LAB.
How to crawl competitors
Watch our SEO Analytics process in action.
A competitor crawl session with Pietro Mingotti.
This hands-on webinar runs a competitor crawl: crawler setup, data collection and normalization, and analysis of information architecture, content, and links. We surface gaps and weaknesses and deliver a prioritized roadmap.