Quality Score Optimization

Enhance relevance and usability in your campaigns to boost Quality Score, lower CPC and CPA, and achieve higher ROAS on Google Ads and Microsoft Advertising.

Quality Score drives ranking and costs in SEA campaigns

Quality Score is a key metric in Google Ads and Microsoft Advertising that directly impacts your ad position and cost-per-click (CPC). It is calculated by aggregating multiple factors, including account quality, alignment between ads and keywords, and the relevance and user experience of the landing page.

Book and Audit

Same spend, more clicks and more conversions.

Quality Score optimization is a strategic lever often overlooked by inexperienced advertisers and agencies. Yet, it is closely tied to the profitability of your advertising account.

Source: Google

Quality Score directly affects ad ranking, auction competitiveness, and cost-per-click (CPC). A truly optimized account allows you to achieve more clicks and conversions with the same spend, maximizing budget efficiency.

Learn more: Budget Control & Optimization Services

Quality Score Tracker

Keyword Management

Components Monitoring

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Quality Score Tracker

We continuously monitor the trend of your Quality Score, identifying the causes of any negative deltas and uncovering solutions to achieve the highest possible Quality Score.

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Keyword Management

Our systems identify which keywords are lowering your score and which ones could raise it if used more effectively. We also provide possible solutions or directly implement them when managing client campaigns.

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Component Monitoring

We can identify and separate the different components contributing to your overall Quality Score, segmenting optimization actions for a granular and complete control.

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How to Improve Your Ads’ Quality Score

Your Quality Score is shaped by multiple, interconnected factors: from keyword strategy and ad-to-query relevance, to how ad groups are segmented based on search intent. Each element is highly contextual and specific to your business and market.

This is why we apply a human-led approach, grounded in expertise and critical analysis. Artificial intelligence supports us in automating data collection and streamlining workflows, but the final decisions and optimizations are always manual and fully tailored to your needs.

Learn more about the tools we use: Optmyzr™

The Value of Quality Score Optimization