Bing Ads
The search engine pre-installed on Windows. Mature audience and more B2B-focused.
Bing Ads, part of Microsoft Advertising, provides a qualified audience with lower competition than Google—ideal for targeted, high-ROI campaigns.
BING ADS: B2B, FINANCIAL SERVICES & GOOGLE CAMPAIGN MIRRORING
Microsoft Advertising (Bing Ads) leverages the Bing search engine, with a smaller yet more precise audience compared to Google. In Italy, it’s often focused on B2B and financial services, offering lower average CPC and CPA. Ideal for mirroring Google campaigns and expanding reach while maintaining budget efficiency.
Scopri di più: Microsoft Advertising
Microsoft Advertising. Precision and Practicality.
While Google holds around 92% of the global search market share, Bing offers compelling reasons to be part of your advertising strategy. Auction competition is much lower, with generally lower CPCs, and Bing’s audience tends to have a higher average household income compared to Google’s broader user base.
In 2025, Bing is experiencing rapid growth thanks to its integration with ChatGPT, creating new opportunities for targeting and ad placements.
Source: GlobalStats StatsCounter
Source: The Media Captain
Less Competition
Lower CPC
More Targeted Audience
Import from Google Ads
Higher CTR
WHAT KIND OF USERS YOU CAN REACH WITH BING ADS
The average Bing user spans a wide range of demographics, locations, and browsing habits. Bing is pre-installed as the default search engine on all Microsoft devices, Amazon Kindle devices, and even powers some of Apple’s Siri search results.
In the United States, one out of every three desktop searches is performed on Bing.
Source: Sitecentre
ADVERTISING RESULTS ACHIEVED WITH MICROSOFT ADVERTISING (BING ADS)
Head-to-head challenge between Bing and Google. Hunting for the best ROAS.
Case Study: Bing! ROAS vs Google ROAS
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