Bing Ads

The search engine pre-installed on Windows OS.
Mature audience and more versatile on B2B.

ADVERTISING ON BING. B2B, FINANCIAL SERVICES AND MIRRORING GOOGLE CAMPAIGNS 

Microsoft Advertising (Bing! Ads) leverages the powerful Bing! search engine, which offers a narrower and more niche audience than Google. More B2B in nature in Italy, it offers a lower CPC and CPA than Google

Microsoft Advertising.
Accuracy and Convenience.

Although Google Search is the search engine that holds 92 percent of the world’s search market share, Bing! offers special reasons for attention.

Source: GobalStats StatsCounter

Bing! offers much lower bidding competition, offering a generally more advantageous CPC. In addition, Bing!’s audience has a larger annual household income than Google’s larger audience base.

And it is experiencing vertical growth this year thanks to the arrival of ChatGPT.

Source: The Media Captain

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WHO CAN YOU REACH WITH BRING! ADS

The average Bing! user covers broad demographic, geographic, and habitual cohorts. Bing is preinstalled as the standard search engine on any Microsoft device, Amazon Kindle, and even in Apple’s Siri results.

What’s more, 1/3 of desktop searches in the U.S. are conducted through Bing!

Source: Sitecentre

ADVERTISING RESULTS REACHED WITH MICROSOFT ADVERTISING (BING ADS)

Head-to-head challenge between Bing! and Google.
The hunt for the best ROAS.

In this Case Study, we put Bing! and Google in direct comparison with one specific KPI under observation: ROAS.

Scarica Ora

Customer Success Story

Case Study: Bing! ROAS vs Google ROAS

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