Semantic SEO
Revolutionize the way search engines interpret your content ensuring intelligent visibility.
WHAT IS SEMANTIC SEO, OR ENTITY BASED SEO.
Semantic SEO, or Entity-Based SEO, is an advanced strategy that focuses on deeply understanding the semantic meaning of web content using entities such as people, places, and concepts. This approach goes beyond traditional keywords, it improves site relevance in search engines through structured content optimization and thematic cluster building.
Semantic SEO.
Prove your authority.
Search for a keyword related to your brand’s service and look at the number of pages indexed. What determines who appears at the top of the SERP and who at the bottom? Reliability, primarily.
Certainly, Technical SEO is key, but on par with optimization between two pages, it’s other ranking signals that truly make a difference.
Search engines favor authoritative sites in a given topic, so demonstrating Topical Authority through entity-based semantic structure is crucial to your ranking*.
*In addition to all the other Ranking factors that compose Organic Search Engineering.
Structured Markup (Schema.org):
Development of a custom structured markup to signal entities in the content to search engines, improving semantic understanding.
Entity Coherence
Development of a consistent content structure with a strong clarity of the entities in its content.
Toppical Clustering
Structuring content into Thematic Clusters with logical relationships between pages and subpages and a semantic structure that demonstrates authority.
Search Intent Optimization
We identify and optimize for semantic keywords that reflect a broader meaning of your content going beyond individual keywords to intercept and satisfy multiple search intents.
Context and Relationships
The content should provide clear context and establish semantic relationships between related concepts.
Content Quality
As a result of Google’s Helpful Content Update, the page’s usefulness to the user’s search intent surpasses older concepts such as keyword density. Content design is more important than ever.
User Experience
The core business of a search engine is to keep the user choosing it, and to provide data, and advertising audiences. If the indexed results are difficult to navigate and the UX is not great, the user may become impatient and choose other search methods. UX, is critical to good indexing.
TARGETING BASED ON TOPIC, NOT KEYWORD.
Fuel.LAB® builds Entity-based Semantic SEO projects as part of our Organic Search Engineering roster of strategies. The strategy definition process starts with a careful analysis of the search market for topics related to the brand and the development of a content marketing strategy based entirely on the Discovery aspect of organic search.
This means generating new customers and audiences who hadn’t heard of the brand, but will now remember it.
VALUE OF SEMANTIC SEO
Semantic SEO. A pillar of Organic Search Engineering.
Through our content design based on Semantic Entities and Topical Clustering, our client’s webpages tripled the saturation of impressions in the search market, attracting new, qualified traffic, prone to conversion.
Customer Success Story
_________
+ 290%
Increase in Non-Branded Organic Traffic Acquisition.
+ 198%
Increase in Non-Branded Search Market Saturation.