Data used to be the new gold. Now they are the foundation of your success.
Analytics &
Business Intelligence
At Fuel.LAB® we are data scientists first. Digital Analytics and Business Intelligence applied to online business modeling and performance marketing are our specialty.
GOOGLE ANALYTICS, TAG MANAGER, LOOKER STUDIO, BIGQUERY AND MORE
Tracking and analysis are the foundation of modern MarTech and digital marketing. Digital Analytics provides end-to-end visibility on performance and user behavior; Business Intelligence turns that data into action: models, dashboards, alerts, and prioritized roadmaps.
Fuel.LAB® is a Google partner agency with certified experts on Google Marketing Platform. We build custom configurations via a proprietary DataLayer (GA4 events, e-commerce, user attributes) to track exactly what matters.
Analytics & Business Intelligence: what we measure and activate
- Monitoring your core KPIs
- We define and track critical KPIs (revenue, CR, AOV, LTV, CAC) with thresholds and alerts for fast, measurable decisions.
- Complete, granular ecommerce tracking
- We implement GA4 Enhanced Ecommerce: view_item, add_to_cart, begin_checkout, purchase, refunds, and custom product attributes.
- Attribution to the right marketing channels
- Rule-based and data-driven models to correctly credit SEO, Ads, Email, Referral, and Organic Social across the funnel.
- Finding CRO optimization opportunities
- We analyze funnels and micro-conversions to locate friction and test UX, copy, and layout variations that lift conversion rate.
- Smart budget allocation based on measured results
- We reallocate budget to higher-ROI campaigns and channels (ROAS/MER), with reports that guide priorities and investment.
- Traffic value analysis across SEO, Ads & Referral
- We measure quality and profitability by channel and keyword: intent, source-level LTV, payback periods, and margins.
- Building audience cohorts for Google Ads
- We build GA4 audiences based on behavior and value (RFM, intent, cart) and activate them in Google Ads for targeting and remarketing.
Google Analytics 4 Custom Tracking
Ecommerce Tracking
Custom Events
Channel Grouping
Custom DataLayer
We specialize in configuring and using Google Analytics 4.
Universal Analytics (Google Analytics 3) was the industry standard for years, but its session-based model is now obsolete.
In today’s cookieless landscape, Artificial Intelligence and statistical modeling are essential for accurate reads. That’s why you need clean tracking, a coherent DataLayer, and clear event naming.
GA4’s data model is fully event-based and parameterized: each GA4 property is a flexible platform you can tailor to your business objectives.
Source: Google
We build dedicated measurement plans with a custom DataLayer. On any platform.
Whether your site runs on React, pure HTML, or CMS/ecommerce platforms like Shopify, WooCommerce, or WordPress, Fuel.LAB® implements a tailored DataLayer to give you the visibility that truly matters.
Fuel LAB® Digital Analytics Services
Business Intelligence &
Competitor Crawling.
B2B Analytics
Marketing Automation
Crawl Espionage
CRM Integration
Real-time analytics with legal-entity–based tracking. Public information you’re not leveraging.
Fuel.LAB® partners with SevenData’s business-intelligence systems and, using proprietary first-party data plus public identifiers, elevates the impact of your marketing data—from standard analysis and reporting to rich marketing-automation flows triggered by conditions you define.
For example, you’ll be able to identify which company is visiting, how interested they are and in which services, and show dynamic offers based on the prospect’s revenue, employee count, market… and much more.
About: SevenData & ShinyStat™
Fuel LAB conducts an average of 400 competitor-site crawls and analyses for its clients.
Competitive Intelligence is a core part of Business Intelligence. It’s a set of strategies and tools that legally and compliantly access your competitors’ websites to identify their strategy, strengths, weaknesses, and results. Learn more about our Competitive Intelligence.
This gives you a decisive competitive edge—whether you want to understand what works best or need insights to outperform a tough competitor in search engines.
BUSINESS INTELLIGENCE AND MARKETING AUTOMATION SOLUTIONS FOR B2B
With the Business Intelligence and Marketing Automation module, you can see in real time the name of the company visiting your site, its employee count, annual revenue, and many other legal-entity details.
Fuel.LAB® leverages partner technologies from SevenData and, thanks to fully first-party data, can elevate how you use your marketing data—from simple analysis and reporting to:
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Real Time Analytics per il Traffico Web da Soggetti Giuridici
Vedi in tempo reale o in report il nome dell’azienda che ti ha visitato, il numero di telefono, email, pec, indirizzo, partita IVA, sito web, numero di dipendenti, fatturato dichiarato e livello di rischio di credito.
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Mostra Informazioni Custom ad una Azienda Specifica
Crea banner, schermate o pagine web intere da mostrare secondo logica condizionale, ad aziende specifiche o in base a regole definite da te. Sfrutta la Dynamic Content Delivery per elevare le performance del tuo business b2b.
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Metriche Dettagliate sulla Provenienza del Traffico
Il modello di dati di ShinyStat™ è molto simile a Universal Analytics. Questo significa che avrai accesso a tutti i dati di navigazione ai quali sei abitato ad accedere con Google Analytics. Ma con informazioni più utili e dettagliate per il business B2B.
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Lead Score e Interest ScoreIl Design di un sito web non è più importante della sua funzionalità tecnica, ma è tuttavia un mezzo fondamentale nel mantenere la navigazione piacevole, stimolante, e facilitare il processo decisionale dell’utente. Il tutto, al servizio di una User Experience che faciliti all’estremo la conversione, senza frizioni inutili.
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Integra i Prospect da Web a CRM. Automaticamente.
Definisci le regole di ingaggio che rendono un visitatore il tuo prospect ideale, e crea l’automazione che importa il Lead in CRM, così il tuo reparto commerciale può iniziare immediatamente a lavorare con i nuovi potenziali clienti.
B2B Business Intelligence: what you can activate in real time
- Real-time analytics for legal-entity web traffic
- Identify the company visiting (legal name, industry, revenue band, employee count), pages viewed, and expressed interest.
- Show custom information to a specific company
- Personalize content, CTAs, and offers (case studies, pricing, demos) based on the profile of the company currently browsing.
- Detailed metrics on traffic source
- Track source/medium/campaign, keywords, and corporate referrers; normalize with UTM and Channel Grouping to read the funnel correctly.
- Lead Score & Interest Score
- Compute scores using RFM models and engagement signals (time, events, scroll, returns) and send alerts when thresholds are exceeded.
- Auto-sync web prospects to your CRM
- Send enriched profiles to the CRM via webhook/API (HubSpot, Salesforce, Pipedrive, Zoho), with deduplication, tagging, and activated workflows.