Programmatic SEO: Case Study
Feb 2021– Dec 2023
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In this Programmatic SEO Case Study, we analyze the results obtained through 5 strategies of a single Programmatic SEO project, which generated a ROI of more than 535% within the first 3 years.
Up to
14%
Conversion Rate
In less than 3 years
€ 49K
Organic Revenue
Still growing
> 535%
ROI
Each strategy based on long tail keywords targeting e-commerce transactions achieved a conversion rate between 5% and 14%, populating the SERP with over 2.7 Million impressions per year.
Our client is a multinational entity in Digital Transaction Management and Trust Services. Part of the Organic Search Engineering project that increased organic revenue from 300k to 1.5M €, the following Programmatic SEO project focused on five main sub-strategies, focused on each product type offered by the property’s e-commerce.