Digital advertising on the world’s most-clicked search engines with Google Ads and Microsoft Advertising.
Search Engine
Advertising
Every day, Google alone handles over 8 billion searches. With SEA (Search Engine Advertising) you capture high-intent queries and appear at the top of the SERP (Search, Shopping, Local) based on relevance, quality, and bid. Sound strategy, conversion tracking, and first-party data drive measurable ROI.
Source: Clictadigital
SEA: PAID TRAFFIC THAT REACHES CUSTOMERS WHILE THEY SEARCH FOR YOUR SERVICES
The value of Active Search traffic is immense. While SEO can capture high volumes for free, SEA lets you compete for top SERP positions on tightly targeted keywords, carefully selected, using the full power of smart bidding.
Paid search results attract a significant share of clicks; depending on your marketing objective, you can effectively aim for the following outcomes:
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Posizionati sopra ai Competitor
Con la strategia di offerta Impression Top possiamo far si che per qualsiasi parola chiave, il tuo marchio appaia in prima posizione con il migliore annuncio possibile.
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Ottieni Conversioni Rapidamente
Con la strategia di offerta Maximize Conversions l’algoritmo inizia subito ad apprendere, ottimizzando lo smart bidding per mostrare l’annuncio solo ad utenti che potrebbero eseguire la tua azione di conversione.
Funziona bene per l’e-commerce, la Lead Generation, le iscrizioni alla newsletter, e molto altro.
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Fatti Scoprire dai Nuovi Clienti Target
Le opzioni di targeting in osservazione di Google, ci permettono di far conoscere il brand in ambienti Discovery come YouTube, Google News, Gmail e siti web affini, portando il marchio nella vita delle persone giuste, al momento giusto.
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Fatti Vedere Solo dagli Utenti Giusti
La pubblicità basata su Search Ads funziona così. Tu scegli le parole chiave che l’utente ricerca, ed a seconda della strategia di offerta scelta, l’algoritmo servirà i tuoi annunci solo a chi sta cercando esattamente quello che offri.
Questo ti fa risparmiare budget, usandolo solo per il traffico che vuoi catturare.
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Decidi Quanto Pagare per Ogni Conversione
Con la strategia Target CPA (Costo per Acquisizione Target) istruiamo il sistema su quanto può arrivare a costare la campagna per ogni conversione prodotta. In questo modo ti assicuri di avere un ROAS (Ritorno sulla spesa pubblicitaria) vantaggioso.
Similmente, la strategia Target ROAS, ti permette di ottenere un risultato simile, con un approccio interamente basato sui dati.
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Espandi il Business nei Paesi Target
Tutto quello che hai letto è applicabile al targeting geografico avanzato di Google. E poi, grazie ad altri strumenti, possiamo ottimizzare granularmente la diffusione pubblicitaria solo nei quartieri più ricchi di un dato paese, diventando ancora più efficienti.
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Genera Lead di Qualità
La pubblicità sui motori di ricerca è molto efficace per la Lead Generation di qualità, anche in ambito Enterprise.
Tramite strategie di ottimizzazione proprietarie, siamo in grado di comunicare a Google e Bing le azioni chiave per la modellazione del profilo target, ottenendo Lead di maggior qualità, nel tempo.
E poi si possono trasmettere al sistema anche quanti contratti vinti si hanno rispetto ai Lead Generati, per un’ulteriore raffinazione dei risultati.
What results you can achieve with SEA
- Outrank Competitors
- Win top/absolute top positions by lifting Ad Rank, Quality Score, creative assets, and impression share.
- Capture Conversions Fast
- Launch with Smart Bidding (Maximize Conversions / tCPA) and GA4 tracking for immediate, measurable results.
- Get Discovered by New Target Customers
- Capture active demand with long-tail keywords and highly relevant in-market / custom intent audiences.
- Show Only to the Right Users
- Refine with geo, language, dayparting, and device; use negatives and audience exclusions to cut waste.
- Set Your Cost per Conversion
- Run tCPA/tROAS and value-based bidding with Enhanced Conversions for predictable ROI.
- Expand into Target Countries
- Scale to new markets with localized campaigns, multi-currency feeds, and country/region targeting.
- Generate Quality Leads
- Boost lead gen with lead-form assets, CRM offline conversion imports, and lead scoring.
Latent Search,
Active Search.
Timing is everything: capture it with Google Ads and Microsoft Advertising.
Reach your audience across the customer journey (awareness, consideration, conversion), moving from latent discovery to active search intent.
Campaigns span multiple placements, with ad products for every stage: Search, Shopping, YouTube/CTV, Display, Discovery, and Performance Max (we also support Bing and Yahoo).
With smart bidding and GA4 conversion tracking, you can optimize for CPA/ROAS and maximize return on investment.
RSA - Responsive Search Ads
Performance Max (PMax)
App Campaigns (Install & Engagement)
Demand Gen (formerly Discovery)
Shopping Ads
Pubblicità su YouTube
PAID SEARCH ADVERTISING: THE BENEFITS OF SEA
While SEO is a core asset of your digital strategy, SEA (Search Engine Advertising) delivers fast, measurable outcomes: it secures top SERP positions, drives demand generation, and accelerates organic growth. It is also a core component of Organic Search Engineering.
Exposing your brand name and landing pages, and linking them to the right queries, significantly lifts CTR for your SEO as well. With SEA you can target high-value goals (leads, sales, new-market coverage, brand defense, message/keyword testing, ROAS) using smart bidding and reliable GA4 tracking. For example:
Brand Awareness
Instant Traffic
ROAS
Seize the Moment
Control
Search Engine Advertising Services
Google Ads
Google Ads is the highest-ROI search channel for most brands. With formats across Search, Shopping, YouTube and more, it lets you capture qualified demand and scale performance reliably.
Bing! Ads
Microsoft Bing reaches valuable desktop and B2B audiences in Europe and the U.S. Microsoft Advertising offers a rich PPC platform very similar to Google Ads—ideal to extend profitable coverage at lower CPCs.
Amazon Ads
We work with our Barcelona partners, ADE Advertising, specialized in Amazon SEO and SEA. Leverage Amazon, the world’s largest commerce ecosystem, to win high-intent shoppers and scale category share. Talk to us to scope your marketplace plan.
Quality Score
ROASContinuous Quality Score optimization—from ad relevance to landing-page experience—is a key CRO discipline. It reduces CPCs, lifts Ad Rank and delivers more conversions on the same budget.
Conversion Tracking
Robust conversion tracking powers both human decisions and bidding algorithms. We configure GA4 with Enhanced Conversions and Consent Mode v2 so machine learning can optimize toward your true business outcomes.
Budget Control
ROASWith our AI-assisted forecasting, we allocate spend to the highest-ROAS campaigns, pace budgets precisely and prevent overspend—so every euro is invested where it returns the most.
Sources
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