Digital Advertising on the world’s most clicked search engine.
Search Engine
Advertising
Every day, more than 8 billion searches are conducted on Google alone. With SEA (Search Engine Advertising), you intercept relevant searches for your business goals, placing your result in the first position.
Source: Clictadigital
SEA: PAID TRAFFIC THAT INTERCEPTS CUSTOMERS AS THEY SEARCH FOR YOUR SERVICES.
Traffic from Active Search is invaluable. And if you can intercept a large volume of searches for free with SEO, with SEA you secure top rankings with highly targeted, carefully chosen keywords and all the power of smart bidding.
Paid search results capture 75% of all clicks, and depending on your marketing goals, you can effectively target the following results:
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Rank Higher Than Competitors
With an Impression Top bidding strategy, we can make sure that for any keyword, your brand appears in first position with the best possible ad.
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Get Conversions Quickly
With the Maximize Conversions bidding strategy, the algorithm starts learning right away, optimizing smart bidding to show the ad only to users who are likely to perform your conversion action.
It works well for e-commerce, lead generation, newsletter sign-ups, and more.
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Get Discovered by New Target Customers
Google’s in-observation targeting options allow us to make your brand known in discovery environments such as YouTube, Google News, Gmail, and related websites, bringing your brand into the lives of the right people at the right time.
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Be Seen Only By The Right Users
Search Ads-based advertising works like this: you choose the keywords the user searches for, and depending on the bidding strategy you choose, the algorithm will serve your ads only to those searching for exactly what you offer.
This saves you budget by using it only for the traffic you want to capture.
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Decide How Much to Pay for Each Conversion
With Target CPA (Cost per Target Acquisition) strategy, we tell the system the maximum you are willing to pay for each conversion produced. In this way you ensure that you have a profitable ROAS (Return on Ad Spend).
Similarly, Target ROAS strategy allows you to achieve a similar result with an entirely data-driven approach.
Con la strategia Target CPA (Costo per Acquisizione Target) ¿¿¿istruiamo il sistema su quanto può arrivare a costare la campagna per ogni conversione prodotta.??? In questo modo ti assicuri di avere un ROAS (Ritorno sulla spesa pubblicitaria) vantaggioso.
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Expand Your Business in Targeted Countries
Everything you read applies to Google’s advanced geographic targeting. Then, with other tools, we can granularly optimize ad targeting in only the wealthiest neighborhoods in a given country, becoming even more efficient.
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Generate Quality Leads
Search Engine Advertising is very effective for quality Lead Generation, even in Enterprise.
Through proprietary optimization strategies, we can communicate to Google and Bing the key actions for profiling your target market, resulting in higher-quality leads over time.
We’ll also convey to the system how many new contracts you have compared to the Leads Generated for further tweaking of the results.
Latent Search,
Active Search.
There are moments and moments. You must know when to seize them.
Reach your target user at all stages of their Customer Journey, from Latent to Active Search.
Google’s advertising campaigns (but we also work with Bing! and Yahoo!) cover a wide park of placements, offering diverse advertising products for each stage of the user experience.
From television advertising with YouTube to advertising for active search queries and everything in between.
RSA - Responsive Search Ads
The ultimate bottom-of-the-funnel format, Search Results placed first for the most profitable keywords, with up to 15 titles and 4 descriptions blended by the system to provide the best yield and relevance. Bombshell.
RDA - Responsive Display Ads
Appear with banners containing combinations of text and graphics (chosen by you or generated by the system) on target websites and other partner placements. Great system for expanding budget reach, especially to generate new customers.
ADA - App Download Ads
Promote your App and get new downloads and purchases through the search network. Works well with Apple Store and Google Play Store. Great in combination with Ads on App Stores.
Discovery Ads
Ads on the Discovery network make your ads appear on latent search platforms, such as within side-placements in YouTube videos, on Gmail, or on Google News. It’s a great way to create top-of-the-funnel interest.
Shopping Ads
Created and designed for e-commerce, these ads position your products even before text search results, showcasing images, prices, details, and brands with a direct shopping experience. A must-have.
Ads on YouTube
Did you know that, globally, the use of YouTube on TVs has surpassed cable television? With YouTube ads you can choose from many different formats to capture the interest and consideration of your target audience.
SEARCH ENGINE ADVERTISING: THE BENEFITS OF SEA
Although SEO is a key asset in your online strategy, SEA is indispensable for getting concrete results faster and stimulating organic search (Demand Generation). It is also an integral part of Organic Search Engineering.
Getting your brand name and landing pages discovered and associated with target search queries significantly boosts the CTR of your SEO efforts. SEA allows you to achieve other important goals, such as:
Brand Awareness
Your brand in first position: maximum visibility and discovery, and search terms refined for what you offer.
Instant Traffic
Don’t wait. With SEA, you immediately start bringing thousands of users interested in your services and products to the best pages of your website.
ROAS
Real-time measurable Return On Advertising investment and targeted bidding strategies to bring you the revenue you want.
Expanding
SEA is perfect for bringing business to new target countries or even specific regions and cities through geographic targeting.
The Right Time
With smart bidding, you can show ads exclusively to users close to conversion at the best time to seal the deal.
Control
Know exactly how much you spend each day and keep track of the budget efficiently without surprises at the end of the month.
Google Ads
Google Ads is the platform with the highest Return On Investment there’s no doubt. Google Search is the first choice of 92% of the Western world, with a portfolio of very high-yield advertising products.
Bing! Ads
Bing! is Microsoft’s search engine, used mainly by B2B audiences in Europe and the U.S. Bing! Ads offers a rich Pay-per-Click platform very similar to Google Ads.
Amazon Ads
Quality Score
ROASQuality score tracking and efficiency is an important CRO discipline. It lowers your cost per click and improves your ranking, so you get more conversions, with the same budget.
Conversion Tracking
Conversion tracking allows people and algorithms to recognize the results achieved through SEA. We configure your enhanced conversions to feed machine learning and your performance.
Budget Control
ROASWith our AI-enabled systems, we predict the spending of your business verticals, and we can optimize the budget for campaigns increasing the ROAS while you never spend a penny more than expected.