Budget Control
A.I. Driven.
BUDGET CONTROL THROUGH ARTIFICIAL INTELLIGENCE
We can then reallocate the budget between campaigns for maximum performance in clicks, conversions, or ROAS.
Budget under control.
And yielding more.
Using sophisticated computer systems that combine software and Machine Learning models, Fuel.LAB®‘s Budget Control gives you two significant advantages.
Not only will you have perfect control over your monthly or quarterly budget, but you will be able to rely on projections of spending throughout the month based on traffic trends.
Learn more: Optmyzr™
Fuel.LAB® also analyzes your monthly budget and offers optimization opportunities. We automatically reallocates the budget to campaigns that can increase yield and saves it where conversion opportunities are low.
Spending Projection with Machine Learning
Our systems project the minimum and maximum spending of each set of campaigns from month to month and base the results on field data collected, such as demand trends, spending trends during the previous period, and many other Machine Learning-based indicators. You will know in advance how much you will spend with smart bidding models and take timely action.
Segmentation of Projections
Spending projections can be made on an entire advertising account, or by segmenting campaigns into verticals. For example, if you are running a set of awareness campaigns, a set of brand campaigns, and a set of conversion campaigns, you can divide the spending projection among the various campaign groups.
Cross Account Budget Control
While spending projections are based on a specific ad account, our portfolio-based Budget Control system aggregates your ad accounts (Google, Bing!, Facebook, and Yahoo!). It controls budget pacing, reallocating the budget between campaigns to increase return on investment.
Creation of Diversified Portfolios
Let’s say your monthly budget is 100,000.00 €, and you have different categories of services and products promoted by campaigns. We can follow your needs, allocating different percentages of the total budget among the various portfolios, thus optimizing the budget not globally, but within the budget segmentations.
Spend Tracking with Real-Time Notifications
Our systems analyze budget spending hourly, and we send notifications when spending thresholds are reached (50%, 75%, 90%) either via email or on Slack. It is also possible to make certain groups of campaigns automatically pause before they go over the allocated budget. Like this, you will never overrun your spending goals.
Dynamic Budget Reallocation
It often happens that by segmenting a total budget over several campaign groups, we get stuck on the split created without considering that different verticals and search themes undergo seasonal trends. In fact, in some months, it may make more sense to shift much of the budget from a campaign group with low demand to one with high demand. And Fuel.LAB® can dynamically reallocate the budget to pursue your actual ROAS goals.
Trust Fuel.LAB® with your Budget Control and the complete management of your advertising accounts. Set your goals in terms of spending, targets, and results with all the reliability of Optmyzr™ technologies.
Discover the platform: Optmyzr™
Learn about our SEA management service and the results we have achieved for our clients.
Discover: Case Studies SEA
Not just Budget Control
Paid Search Optimization
Data driven optimization based on ads, keywords and campaigns, also based on location, weather, audience trends and more.
PPC Investigator
Why has cost increased but conversions declined? Why has the CPA decreased? Why am I getting less traffic? The answers to these and many other questions, with comprehensive charts.
Competitors Insight
Get detailed information about your competitors’ PPC campaigns. Find out who is bidding on your keywords, brand name, and product names.
Automated Workflows
We create custom rules to scan the performance of Keywords, Ads and Campaigns each week, identifying key optimization actions.
Fuel.LAB® is the Full Service agency partner of Google and Microsoft Advertising.
We specialize in Search Engine Marketing (SEM) Optimization and Management. We have spent the last 10 years experimenting, learning, and studying how search engines work, and we currently manage complex advertising accounts for dozens of select clients.
Learn about Search Engine Advertising (SEA) services to optimize the results of your campaigns, including spend tracking, conversion tracking, Quality Score optimization, and more.
We work with selected partners to manage Social Media Ads and Amazon Ads.
As always, we prefer to do what we are good at, and we believe in the power of partnerships. That’s why Fuel.LAB® works with selected partners to manage Social Media Ads and Amazon Ads.
Learn more:
Amazon Ads: ADE Agency
Social Media Ads: SocialByShay