Google Analytics 4 Custom Tracking
Professional GA4 setup: custom DataLayer, Google Tag Manager, and advanced e-commerce tracking.
GOOGLE ANALYTICS 4: FREE, FLEXIBLE, POWERFUL.
Many assume Google Analytics 4 is less capable than Universal Analytics, but the opposite is true: GA4 is free, privacy-ready, and built on an event-based data model with cross-platform tracking, native BigQuery export, and advanced Explorations.
While UA felt “out of the box” with many default reports, GA4 is a modular platform that shines when tailored to your goals: a clean DataLayer, Google Tag Manager, e-commerce, conversions, audiences, Consent Mode, and attribution. That’s why it requires expert configuration.
Custom data model.
You’re in control.
While a proper Universal Analytics setup needed an expert, even “out of the box” Google Analytics 3 delivered detailed, usable reports.
It did so with a robust but static measurement protocol based on cookies, IP collection, and Pageview hits.
Google Analytics 4, by contrast, is fully event-based: “out of the box” it shows little, because what you see depends on the tracking choices you make.
What do you want to track? Which events truly matter on your site? How do you want to model the conversion funnel?
GA4, together with Consent Mode and Enhanced Conversions, gives you Google’s analytics power in a privacy-compliant, cookieless-ready way.
From our R&D: Google Consent Mode v2: how to enable it
Truly Custom Analytics
More Compliance, Fewer Cookies
Artificial Intelligence at Your Service
DataLayer made in Fuel LAB
Multi-Platform Ecommerce Tracking
Lead Generation Tracking
IS GOOGLE ANALYTICS THE ONLY TOOL YOU NEED?
While GA4 is the event-based web analytics standard, complete measurement needs behavioral signals too. With Microsoft Clarity we analyze real UX via heatmaps, click maps, session recordings, scroll and rage-clicks. Combined with GA4, these insights drive your roadmap, CRO, and performance.
Learn more: Microsoft Clarity
Also see our User Behavior Analytics, Conversion Tracking, and Data Storytelling services.
Deep dive:
Google Analytics 4 Workflow
Assessment
Per prima cosa analizziamo il sito web ed eventuali sottodominii ed installazioni pre esistenti di Google Analytics.
Piano di Misurazione
DataLayer
Formazione
Extended Google Analytics on any platform, powered by Fuel LAB’s DataLayer.
From custom tracking on proprietary e-commerce to setups on Shopify, WooCommerce, Magento and more, up to corporate websites—we design GA4 with a bespoke DataLayer and Google Tag Manager to surface the metrics that truly matter.
At Fuel.LAB® we’re certified Google Analytics experts: we configure 100+ custom implementations per year and have been doing R&D for over a decade.
Learn more:
Research Blog: pietromingotti.com
Tutorials & Docs: Fuel LAB Blog
Podcast: Spotify or Apple Podcasts
Consent Mode, Enhanced Conversions, and Server-Side Tracking.
Fuel.LAB® delivers precise configurations that leverage Consent Mode and Enhanced Conversions—critical for privacy compliance and Google’s machine learning—so you don’t lose essential data and attribution improves.
You can also move to server-side tracking to operate with fully first-party data and enterprise-grade GDPR alignment.