Performance Drop: E-E-A-T Case Study 

Dec 2022 – Dec 2023

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This SEO E-E-A-T Case Study examines the disastrous impact of the Google Core Updates released during 2023 on a well-known online magazine, both on Google Search, Google News and Google Discover .

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– 60%

Organic Traffic Discovery


– 245%

Organic Traffic Search


– 75%

Google News Organic Traffic

With the release of Helpful Content Update, Page Experience Update, and E-E-A-T Update, the property began to lose performance with increasing intensity.

This has had a serious impact on the economic performance of the business, whose main source of revenue is the rendering of third-party ads within articles. This phenomenon is well known and has especially affected YMYL properties and Online Magazines with this business model.