Conversion Rate
Optimization

Identify the steps a user takes from first accessing the site until the desired action is completed, identifying the drops between steps. Thus, we can create a strategy based on data and facts.

We optimize the messaging and storytelling of your landing pages so that user attention is not scattered and wasted.

We conduct comparative tests between different page versions (A/B testing) or multiple variables (multivariate testing) to identify which elements positively influence conversion.

The Design of a website is not more important than its technical functionality, but it is nevertheless a fundamental means in keeping navigation pleasant, stimulating, and facilitating user decision making. All, in the service of a User Experience that facilitates conversion to the extreme, without unnecessary friction.

Creation of “Reason to Care” mechanisms for users, with content customized according to traffic preferences and particularities.

Optimizations on e-commerce are varied. From Social Proofing and the strategic use of verified reviews, to optimizing the checkout and payment experience, troubleshooting hidden technical problems, recovering abandoned shopping carts, getting the product page information right, and more.

We use visual website intelligence tools that allow us to analyze the best format, placement, and use of Call to Action, maximizing their yield in a diversified way between mobile and desktop.