Performance Drop: E-E-A-T Case Study
Dec 2022 – Dec 2023
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This SEO E-E-A-T Case Study examines the disastrous impact of the Google Core Updates released during 2023 on a well-known online magazine, both on Google Search, Google News and Google Discover .
2022-2023
– 60%
Organic Traffic Discovery
2022-2023
– 245%
Organic Traffic Search
2022-2023
– 75%
Google News Organic Traffic
With the release of Helpful Content Update, Page Experience Update, and E-E-A-T Update, the property began to lose performance with increasing intensity.
This has had a serious impact on the economic performance of the business, whose main source of revenue is the rendering of third-party ads within articles. This phenomenon is well known and has especially affected YMYL properties and Online Magazines with this business model.