Quality Score Optimization
Deliver an enjoyable, relevant and usable experience. Lower your cost-per-acquisition and improve Ranking and ROAS.
THE QUALITY SCORE DETERMINES THE PERFORMANCE OF YOUR RESULTS.
The Quality Score is a metric that directly influences the ranking of your ads and the Cost-per-Click of your campaigns. It is composed of a number of other aggregate scores, mainly involving Account Quality, relevance between ads and keywords, and Destination Page experience.
Same cost, more clicks, many more conversions.
Quality Score Optimization is one of the most overlooked disciplines by advertisers and agencies. Yet, it’s directly linked to the yield of your advertising account.
Source: Google
Your Quality Score directly determines the ranking, competitiveness in auctions, and even cost-per-click of your ads.
With a truly optimized account, you bring home many more clicks and conversions with the same spending, optimizing your budget simultaneously.
Discover: Budget Control & Optimization Services
Quality Score Tracker
We keep a close eye on the progress of your Quality Score, identifying the reasons for any negative deltas and scouting out solutions to achieve the higest score possible.
Keyword Management
Our systems identify which keywords lower your score and those which raise it. We provide possible solutions or directly implement them when we manage our clients’ campaigns.
Component Monitoring
We identify each of the components contributing to your overall Quality Score, segmenting optimization operations for granular and comprehensive control.
HOW TO IMPROVE THE QUALITY SCORE OF YOUR ADS.
Quality scoring depends on many contextual and specific factors, including your business’s keyword strategy, group segmentation based on search intent, and other variables.
That’s why it’s an activity that requires a human touch and the necessary expertise. We use Artificial Intelligence to optimize the workflow, but once the information is sourced, our work is manual and customized.
Learn more about our instruments: Optmyzr™
HOW MUCH IS QUALITY SCORE OPTIMIZATION WORTH
Quality Score Optimization Case Study.
In this Case Study, we completely restructured a complex Google Ads account intending to improve their Quality Score with a Target ROAS strategy.
Customer Success Story
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34%
34%Conversion Rate on Microsoft Advertising
47%
ROAS on Microsoft Advertising
26%
ROAS on Google Ads