SEO Analytics & Business Intelligence
The information you need to measure your efforts and results.
And those of your competition.
DETAILED SEO ANALYSIS WITH OUR PRIVATE CRAWLERS
Full visibility into the strategy, metrics, successful keywords, traffic value, and search engine rankings.
We do a complete crawl of your website or that of your competitors. Only through careful analysis of the data can we conclude and design successful strategies.
Tactical SEO Spying.
Now you see what they see.
Hoping is not a strategy. To get real results, you need to structure data-driven strategies and tactics.
Visibility is a key asset both when analyzing your brand properties and when studying the organic search market. Once you have identified opportunities, you need to realize who has the top positions already, and understand how you can conquer those positions.
Fuel.LAB® can send a private crawler inside any website, and study the strategy, strengths, and weaknesses of your competitors, giving you an indispensable competitive advantage in structuring your SEO strategy.
Real Data
Your data has the answers to your questions, but they are scattered among different tools. Free tools such as Google Search Console are insufficient, as their data is highly subjected to the threshold and aggregation processes. With Fuel.LAB® you can rely on precision tools to get real answers.
Performance Analysis
We build custom SEO reporting so you can properly assess the true impact on your KPIs of your marketing efforts, in this case organic. This type of activity requires accurate and efficient MarTech implementation.
Real-Time Reporting
Reporting from the free Google, Bing and Yahoo tools is never real-time. Fuel.LAB® builds reporting into Looker Studio with Supermetrics™ connectors that do a refresh via API in real time on demand.
So you can analyze what’s really happening, without waivers.
Competition Crawl
Sending a private crawler inside competitors’ websites is a legal and widely used practice. It is very important to know where it’s useless to try to defeat a competitor and where it does not expect to be challenged.
Analyzing strategy, results, strengths, and weaknesses allows you to structure a winning strategy without wasting time on goals over which you have no control or chance of winning.
Rank Tracking
Once you have identified the search queries that matter to you and those for which you want to outrank the competition, we can start your Rank Tracking project.
You’ll know the trend of your Search Market Share, your (and their) keyword rankings, and observe the growth of your Share of Voice.
Scout for technical problems
Property maintenance is crucial in a universe as competitive as the modern organic search marketplace.
With an in-depth private crawl, we can identify for you all technical and strategic website issues, and provide the roadmap to fix them quickly.
RELIABLE SEO ANALYTICS. FULLY INTEGRABLE INTO YOUR MARTECH STACK.
The free tools on your marketing platforms are useful as a starting point. To take control of the fuel of your strategy, which is data and information, you need to set up your MarTech Stack with powerful, integrative tools.
Here are some of the tools we use in Fuel.LAB®:
HOW TO DO A COMPETITION CRAWL
Watch our SEO Analytics process in action.
A competition crawl session with Pietro Mingotti.
Learn how a professional SEO analysis with competitive crawl works. In this webinar, Pietro Mingotti takes an in-depth look at a web property’s competitor strategy, unearthing weaknesses and adapting existing strategies.