SEO E-E-A-T & User Experience
Prove your Experience, Expertise, Authority, and Trustworthiness.
E-E-A-T : EXPERIENCE, EXPERTISE, AUTHORITATIVENESS, TRUSTWORTHINESS
Source: Google Developers
Hey Google.
Show me reliable results.
Google places more importance than ever on genuine, personal engagement or practical familiarity with the topic covered in a piece of content.
This is because users seek insights from people with real experience on the topic they are reading about. This is especially true when a user considers whether to purchase a product or service or seeks advice on a specialized topic.
For example, suppose you want to learn how to perform advanced yoga postures safely. You would most likely prefer to read content created by a certified yoga instructor.
The same is true for any business vertical.
Expertise
Google’s quality evaluators consider how much dedication, work, and expertise went into the creation of a specific piece of content. They ask: Who is the driving force behind the content? Is the creator an expert on the topic? What is the creator’s position within the field?
Experience
In today’s digital landscape, where content generated by artificial intelligence is becoming commonplace, the value of experience is becoming increasingly important.
This is why Google has added experience to its guidelines.
A true experience with a subject is (for now) outside the scope of artificial intelligence capabilities. It might attempt to emulate aspects of human experience, but its content lacks authentic uniqueness. And Google knows it.
Self-reliance
Essentially, it means the extent to which you are a source of knowledge on a topic. The Financial Times, for example, is considered one of the world’s most authoritative sources of finance. Similarly, ESPN has enormous authority in sports.
Reliability
If you think of E-E-A-T as having four pillars, Trustworthiness would be the horizontal one at the top, and E-E-A would be the other three supporting it.
A page may appear to demonstrate experience, expertise, and authority but still be considered unreliable by Google’s quality evaluators (a simple example might be SSL security problems on an e-commerce site).
Reputation
When we talk about reputation we are talking about both Verified Reviews, which are very important for Google, and Domain Reputation. A good Domain Reputation is built with significant backlink efforts, especially when the domain is young and little known.
Utility & Originality
Once again, even though Google accepts content from A.I., it does not mean it will rank well; if every piece of online content on a given topic is identical, how can it be useful to the user?
The originality of the content, and the fact that it is created specifically for human beings and not to rank well, are central factors today.
SHOWCASE YOUR CREDENTIALS AND HAVE A TRANSPARENT APPROACH.
Achieving good E-E-A-T requires a holistic approach, different for each reality. By combining strategies on the front end, such as making the creation date clear, the last review date, the author’s bio, links to authoritative resources, and Technical SEO tactics on the backend, Fuel.LAB® brings E-E-A-T signals to line.
It is important to consider that, very often, a dedicated backlink strategy will be necessary.
SEO IMPACT OF E-E-A-T AND OTHER CORE UPDATES.
In this Case Study, we learn about the damage to a News website’s ranking.
Since the rollout of this system update is very recent, we have not yet generated a successful Case Study. But we can show you what happened to historically indexed websites and the impact this update has had on their projects.
ALGO UPDATE CASE STUDY
_________
– 60%
Google Discover Traffic
– 245%
Google Search Traffic
– 75%
Google News Traffic